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Enable the potential in your team

We're Lobster Ink, the world's leading hospitality learning platform.

Lobster Ink is the world’s leading hospitality education platform, teaching international standards, skills and product knowledge to hospitality staff and management across 120 countries and 90 nationalities. Lobster Ink uses detailed high-definition video content that is streamed to desktops, laptops, mobile and tablet devices, making it the training system of choice for the world’s finest hospitality establishments.


Designed with learning in mind

With Lobster Ink there is a return on investment for every minute spent on learning
5 Minutes a Day

5 Minutes a Day

Lobster Ink’s small bursts of learning don’t interrupt a busy schedule, while ensuring that every minute given to learning on the platform counts.


There’s no need for special software or dedicated training rooms. Lobster Ink’s easy to use platform lets your team learn anywhere, anytime, on any device.
Multiple Languages

Multiple Languages

Lobster in your own language. With most courses translated into various global languages Lobster Ink provides learning that is easy to grasp for quick understanding. A perfect learning solution for a diverse team.
Monitoring and analytics

Monitoring and analytics

We give managers the data to manage. Action orientated analytics allow for efficient team management to improve your bottom line.
Global accreditations

Global accreditations

Get qualified. Lobster Ink courses combine expert driven content with global accreditations from prominent educational institutions.
Content experts

Content experts

Learn from the best with Lobster Ink. Let your team share in the years of experience provided by our global team of content experts.
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Explore enterprise courses

For individual learners and prosumers

Free to get started — affordable as you grow.

Individual users or Prosumers

A learner platform designed for individual users
  • Outcomes-based training on cutting-edge hospitality and compliance content
  • Cost-effective, easily accessible training
  • Detailed, high-definition video learning content, curated by global experts and accreditation authorities
  • All courses can be taken and completed in your own time - no fixed schedules or assessment dates
  • Available across all browsers and mobile devices
  • Engaging online activities, course manuals and assessments to enhance the video lesson content
  • Time efficient training through a micro-learning model of instruction
from $9.00 per course

For enterprises and large organizations

Design a custom solution that fits your needs and budget.

Corporate business, training and HR departments

Dedicated Enterprise platform designed for hotels and organisations
  • Real-time reporting available at establishment, business unit and learner level
  • Affordable annual subscriptions
  • Custom-made packages tailored to your establishment size
  • Learning programmes available across all major hospitality departments business units - from F&B to Housekeeping
  • Management courses available for leadership teams
  • Option to create fully customised, brand-focused courses
  • The ability to create and manage your hotel structure according to training needs
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Large organisations, governments and educational institutions

All enterprise features, plus:
  • Detailed group-level reporting and analytics
  • Automated onboarding system to facilitate rollout to your globally-distributed enterprises
  • Fully customised courses to suit corporate training initiatives
  • All courses translated into local languages
  • Access to Lobster Ink's Content Matter Experts to assist with course content creation
  • Dedicated project management and customer support teams
  • Custom Branding Solutions
  • SSO and System Integrations
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"Lobster Ink represents a powerful shift in the way that we are able to communicate and integrate our values."

M. Semer, CEO Kempinski

"Lobster Ink is a great way to learn a topic whenever and wherever. Online learning is the future."

W. Haandrikman, GM Sofitel Bangkok

"Lobster Ink’s method of instruction is easy for our learners to use. The fact that people can work to their own speed is a huge advantage."

Kate Groch, CEO Good Work Foundation
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Trusted content partners

Lobster works with the most trustworthy partners around the world to deliver content which is unparalleled in quality.
By combining PwC’s extensive advisory knowledge with Lobster Ink’s multi-media learning platform, the partnership will create a new set of courses for managers looking to improve the cyber security and compliance capability of their staff.
The Culinary Institute of America
The Culinary Institute of America has been setting the standard for excellence in professional culinary education for more than six decades and now they have partnered with Lobster Ink to get their visionary educational content online and at your fingertips. Now you have the opportunity to learn from the culinary world’s finest experts from wherever you find yourself around the globe.
Security specialists with extensive security background have joined forces to form Healdan, the expert in security e-learning. Lobster Ink in partnership with Healdan, have developed courses that prepare learners for security and terrorist threats. Healdan professionals have a network of specialists active in the security industry as well as relationships with organisations that operate on the ground each day to keep courses current and topical with keen focus on industry best practice.
The American Hotel & Lodging Educational Institute (AHLEI) was founded in 1953 to provide working hospitality professionals with education and training. AHLEI continues to meet the needs of the industry with a variety of hospitality solutions, including online learning, professional certification, and resources for high schools, colleges, and workforce agencies.
Hotelschool The Hague
Hotelschool The Hague is one of the last independent single sector Universities of Applied Sciences in The Netherlands. Founded and funded in 1929 by the hospitality industry, Hotelschool The Hague is a central place where industry partners can gain and share new insight, skills and knowledge. Lobster Ink has partnered with Hotelschool the Hague, the preeminent hospitality management institution, to create a series of management focused courses, bringing the expert knowledge of Hotelschool The Hague lecturers online.
Dave Broom
World whisky, wine and spirits aficionado Dave Broom is your expert guide for the World Masterclass of Whisky. Dave has written over 10 of the leading whisky and spirits publications - including, most recently, The World Atlas of Whisky. It is his belief that the most effective way to educate anyone about whisky is through flavour, interaction and discovery.
Andrew Nicolls
Andrew Nicholls focuses on bar consultancy and high end training for bartenders and bar managers. Strong emphasis is placed on the importance of service and teaching bartenders the tools they need to deliver the ultimate drinking experience to guests. Andrew Nicholls has trained bartenders of many different cultures, in multiple parts of the world.
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Our Customers

Great projects come courtesy of great clients

Lobster Ink is in more than 10 000 establishments in 120 countries

  • > 100 000

    Active Learners Per Month

  • > 500 000

    Online Assessments Completed

  • > 11 000 000

    Video Lessons Watched

Contact us For sales related questions, including partnership opportunities, please use the contact form on this page.

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Customer support

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Frequently asked questions

Account & password questions
Adding and removing learners
Subscription and payment questions

Work at Lobster Ink

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Begin your team’s learning journey to hospitality excellence

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