Inkside Scoop

Your Official Lobster Ink Blog

Fasie Malherbe
Fasie Malherbe in Industry News, Lobster News
October 13, 2016

Inspiring minds after-hours

We would like to wish our Director of Content and Creative, Samantha Wolhuter, the best of luck for the TEDx Cape Town conference taking place this weekend. TEDx events are locally, self-organized conferences that celebrate the power of ideas in true TED style. Samantha is in charge of the Audience Portfolio division at TEDxCapeTown, which is responsible for the audience experience at the event. The theme for this year’s event is built on the concept of perspective and broadening one’s perspective by stepping into someone else’s shoes.…
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Samantha Wolhuter
Samantha Wolhuter in Industry News
October 07, 2016

7 Revenue Management tactics to increase overall ROI

While dedicating the last decade to examining, understanding and refining how revenue managers plan and execute their pricing strategy, the industry can learn some great strategies that are sure to assist revenue managers in achieving their desired results. Follow these simple rules and you too can transform your revenue results.…
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Dale den Dulk
Dale den Dulk in Industry News
October 06, 2016

Ways to generate revenue from your hotel’s free Wi-Fi

Over the last few years, all hotels and resorts have been faced with the same technology/customer service issue: how to address the urgent need to improve their Wi-Fi infrastructure so their guests can enjoy their favourite series on Netflix or upload and download photos or videos without waiting an age for the task to be completed.…
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Hospitality Net
Hospitality Net in Industry News
September 28, 2016

How Mobile Is Redefining the Path to Purchase

This blog post and infographic are courtesy of Adobe partner, Invoca. Portions of the data for the infographic were pulled from Adobe's Digital Index and Invoca's 2016 Call Intelligence Index.…
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Samantha Wolhuter
Samantha Wolhuter in Industry News
September 24, 2016

Answer your calls to lower customer-acquisition cost

How interesting to read the recent news from the Hotel Data Conference hosted recently by STR and Hotel News Now. During a panel discussion about distribution, Rebecca Bucnis, EVP and chief commercial officer of Kalibri Labs, said top-line hotel companies paid about 18% in customer acquisition on average in 2015.…
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Hospitality Net
Hospitality Net in Industry News
September 23, 2016

12 Reasons Travel and Hospitality Brands Should Boost Their B2B Content Marketing in 2017 [INFOGRAPHIC]

It's hard to believe that summer is just about over and we are entering the homestretch of 2016 --and planning time for 2017. I am sure you already see the paradigm shift in the travel and hospitality.…
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Maarten Dirks
Maarten Dirks in Industry News
September 22, 2016

Mobile Learning At Work: Get An Edge In Today's Workforce

The rise of the smartphone hasn’t just changed the way we communicate and enjoy entertainment, but it now serves as one of the most convenient platforms for learning. Mobile learning is the latest way we can support eLearning experiences, with a range of benefits for today’s workforce. Here are some of the top advantages of using mobile learning at work.…
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Samantha Wolhuter
Samantha Wolhuter in Industry News
September 21, 2016

Upgrade your arrival experience

Increasing incremental revenue is more than a “want” – it is a “need” that creates a competitive advantage in premier hotels and resorts around the world. The biggest source of these new revenue…
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Samantha Wolhuter
Samantha Wolhuter in Industry News
September 20, 2016

The rise of Gamification: challenges of the marketing game

In recent years, approaches that aim to unite, motivate and even retain a community in the digital universe have been constantly increasing. Things like making the experience intuitive, customising services or offering improved monitoring provide companies with plenty of options for winning over customers.…
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Hospitality Net
Hospitality Net in Industry News
September 16, 2016

Cracking the Millennial Travel Mindset: Surprising Insights on Attitudes and Behaviours

As the largest demographic since the boomers, Millennials are influencing the travel industry. According to new data released from The American Express Future of Travel and the American Express Spending & Saving Tracker, Millennials are more optimistic and plan to travel more frequently (52.8% Millennials vs. 32.1% Boomers) in the next five years and spend more on travel than boomers (58% Millennials vs. 41.3% Boomers) in the same timeframe.…
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