Revenue Management Intermediate

The course covers concepts such as market segmentation, business analysis, and pricing strategies.

28 lesson(s) 6 theory assessment(s)

About this course

Having a dedicated Revenue Management department is a relatively new concept within the hospitality industry, but one that has become increasingly vital to the successful running of an establishment. Because of this, The Hotelschool The Hague has partnered with Lobster Ink to bring a definitive course aimed at teaching Learners not only the basics of this concept, but also some of the finer details. The course covers concepts such as market segmentation, business analysis, and pricing strategies. It builds on the Revenue Management Foundations course and further develops a Learner’s skill set, which will aid them in customising revenue management at their own establishment.

What you will learn in this course

  • Revenue management in your establishment
  • Understanding reservation and distribution channels
  • Managing demand, forecasting and external factors
  • How to create strategies for optimising revenue
  • How to use revenue management operating ratios

In partnership with

  • Hotelschool The Hague

Download course outline

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