Maarten Dirks
Maarten Dirks in Lobster News
October 14, 2015

Lobster Ink’s Learning Science

Rule number one: learning should be captivating and fun!

It’s no secret that the hospitality industry is highly competitive. This is why our courses are designed to give you the edge and the know-how you need to exceed in your field.

Lobster Ink takes into account the science of learning when creating every course. Our teams of experts approach every piece of information with a critical eye, so by the time it reaches you, it’s the best it can be. Let’s take a look at some of the scientific facts that Lobster Ink considers when conceptualising and creating courses.

Did you know that the average Learner has a concentration span of approximately 20 minutes? That’s why we create short video lessons that are punchy and easy to digest.

The human brain processes visual images 60 000 times faster than text. Lobster Ink makes use of high-definition video content to ensure the best viewing quality. We also make use of motion graphics, combining graphic design, illustration and sound, to deliver compelling and memorable content.

It’s widely accepted that we acquire most of our knowledge through first-hand experience. Lobster Ink’s practical assessments provide the perfect opportunity for you to engage with your course material in an active, hands-on way.

Lobster Ink takes a holistic approach to learning in order to evoke higher retention and recall of content. This is why learning with Lobster Ink is so beneficial.

Comment below and let us know which Lobster Ink videos or courses are your favourite.

Maarten Dirks
Maarten Dirks
Global Head of Learning at Lobster Ink