Inkside Scoop

Your Official Lobster Ink Blog

Hospitality Net
Hospitality Net in Industry News
September 23, 2016

12 Reasons Travel and Hospitality Brands Should Boost Their B2B Content Marketing in 2017 [INFOGRAPHIC]

It's hard to believe that summer is just about over and we are entering the homestretch of 2016 --and planning time for 2017. I am sure you already see the paradigm shift in the travel and hospitality.…
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Maarten Dirks
Maarten Dirks in Industry News
September 22, 2016

Mobile Learning At Work: Get An Edge In Today's Workforce

The rise of the smartphone hasn’t just changed the way we communicate and enjoy entertainment, but it now serves as one of the most convenient platforms for learning. Mobile learning is the latest way we can support eLearning experiences, with a range of benefits for today’s workforce. Here are some of the top advantages of using mobile learning at work.…
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Samantha Wolhuter
Samantha Wolhuter in Industry News
September 21, 2016

Upgrade your arrival experience

Increasing incremental revenue is more than a “want” – it is a “need” that creates a competitive advantage in premier hotels and resorts around the world. The biggest source of these new revenue…
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Samantha Wolhuter
Samantha Wolhuter in Industry News
September 20, 2016

The rise of Gamification: challenges of the marketing game

In recent years, approaches that aim to unite, motivate and even retain a community in the digital universe have been constantly increasing. Things like making the experience intuitive, customising services or offering improved monitoring provide companies with plenty of options for winning over customers.…
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Hospitality Net
Hospitality Net in Industry News
September 16, 2016

Cracking the Millennial Travel Mindset: Surprising Insights on Attitudes and Behaviours

As the largest demographic since the boomers, Millennials are influencing the travel industry. According to new data released from The American Express Future of Travel and the American Express Spending & Saving Tracker, Millennials are more optimistic and plan to travel more frequently (52.8% Millennials vs. 32.1% Boomers) in the next five years and spend more on travel than boomers (58% Millennials vs. 41.3% Boomers) in the same timeframe.…
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Dale den Dulk
Dale den Dulk in Lobster News, Awards
September 16, 2016

August Lobster of the Month

It has been yet another incredible and highly productive month for all of our Lobsters across the globe. Well done to everyone of you who have continued with your hard work and determination to succeed at being the best Lobster you can be.…
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Hospitality Net
Hospitality Net in Industry News
September 15, 2016

Hotel mobile strategies need to be supercharged for 2017

2017 is around the corner and it is officially time to stop giving lip service to being 'mobile friendly' and optimise. Not only does today's traveller expect your site to be mobile friendly, but not being easily discoverable or bookable on mobile will lose you money.…
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Paul Rowett
Paul Rowett in Industry News
September 14, 2016

Evolving expectations for revenue managers

Attracting and retaining top revenue management talent can be a challenge these days. Owners and general managers often ask me what appears on the surface to be a very straightforward question: “What makes for a good revenue management practitioner?” The correct answer is, “It depends.” And, while accurate, this answer isn’t terribly satisfying; so let's take a few minutes to explore this topic together.…
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Hospitality Net
Hospitality Net in Industry News
September 13, 2016

The Impact of Mobile Technology on Service Quality

Earlier this year, I had the immense privilege of visiting Ithaca, NY, to be a guest lecturer at the prestigious Cornell School of Hotel Administration. I was invited by Dr. Rohit Verma, a professor…
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Hospitality Net
Hospitality Net in Industry News
September 12, 2016

Capturing More Catering Sales Revenue – Circa 2017

As we turn another page on our calendars and head into the fourth quarter, most hotel catering sales associates have booked up all of their event space for fall conference season and the busy holiday party month of December. It's time to look ahead to yet another year that is certain to bring about more unanticipated changes and disruptions. Yet one fact that will remain the same is that catering will be still be one of the most profitable departments of the hotel.…
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