Inkside Scoop

Your Official Lobster Ink Blog

Hospitality Net
Hospitality Net in Industry News
August 09, 2016

Attracting the Next Generation of Travelers

The next generation of travellers are young, savvy and a growing demographic that should not be ignored. Tap into this market and redefine your online presence, because this market is ready to go places.…
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Hospitality Net
Hospitality Net in Industry News
August 09, 2016

Five Ways to Boost Your Direct Bookings Today

OTAs are a great source of revenue for hotels but because of the huge commission rates, they make the cost of acquisition too high to sustain over the long term. Unfortunately though, it can be very difficult for hotels to direct business to their own website. But that's no longer the case; here are five changes that you can make to your pricing strategy to boost your direct bookings today.…
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Paul Rowett
Paul Rowett in Tips and How to's
August 04, 2016

Suggestive selling

Suggestive selling is a sales technique that many successful salespeople make use of. It is the art of suggesting items that complement your guest’s initial request.…
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Hospitality Net
Hospitality Net in Industry News
July 29, 2016

2016 Summer Guide to Reputation Management

Essential statistics and tips for hospitality leaders to manage negative online reviews.…
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Maarten Dirks
Maarten Dirks in Motivation
July 29, 2016

Juggling working and learning

After completing a long shift at work, it can be difficult to motivate yourself to tackle your Lobster Ink courses. However, it is important to remember that the benefits of completing your courses far outweigh the effort. We can split these benefits into direct benefits and indirect benefits. Let’s take a closer look.…
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Hospitality Net
Hospitality Net in Industry News
July 28, 2016

What Travelers Look for in Online Hotel Profiles

Don’t burden potential guests with an information overload. Keep your establishment’s online profile concise and to the point with these easy tips.…
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Samantha Wolhuter
Samantha Wolhuter in Tips and How to's
July 24, 2016

How to use the Lobster Ink Support site

As a learner on the Lobster Ink platform you have unlimited access to the Lobster Ink Support site. The Support site provides information on how to use the Lobster Ink Learner Portal, how to make the most of the courses available to you, and how to resolve problems you may encounter.…
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Tim Nel
Tim Nel in Tips and How to's
July 22, 2016

How to measure your progress?

A crucial aspect of learning is being able to monitor and record how far you have progressed. This will not only help you monitor your performance in your assessments, but will also...…
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Samantha Wolhuter
Samantha Wolhuter in Tips and How to's
July 21, 2016

How to Download your Certificates

One of the new and exciting features on your learner portal is that you can now download your own certificates immediately after completing both your theoretical and practical assessments of your courses. Today, let’s take a look at 5 tips to ensure that you receive your accredited certificates.…
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Hospitality Net
Hospitality Net in Industry News
July 19, 2016

International tourism continues to grow above average in the first four months of 2016

2016 started on a strong note for international tourism. Prospects for May-August remain positive, with around 500 million tourists expected to travel abroad in the Northern Hemisphere summer holiday peak season.…
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