In the hospitality industry, our aim is to maximise revenue from each Guest, while ensuring they have a truly memorable and satisfying experience. This course teaches you the basics of market segmentation, identifying your main competitors, distribution channels and how to turn ‘lookers’ into ‘bookers’. You will learn about the revenue cycle, gross operating profit, and supply and demand. The course will also cover how to utilise social media to improve reviews, as well as the aid of KPIs.
"Lobster Ink represents a powerful shift in the way that we are able to communicate and integrate our values."M. Semer, CEO Kempinski
"Happy customer always comes back and if you deliver excellent service then definitely guests are back."M. Grebot, F&B Manager Sofitel NY
"Lobster Ink’s method of instruction is easy for our learners to use. The fact that people can work to their own speed is a huge advantage."Kate Groch, CEO Good Work Foundation