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Every aspect of every event, delivered consistently and profitably

Comprehensive Event Planning and Operations Training for team members at every level.

The success of any event depends on the capabilities of the team behind it

Events are a valuable revenue stream for many establishments, but are equally demanding as they involve the participation and collaboration of multiple stakeholders.

Two curriculums teach proven operational best practice principles and combine the relevant hard and soft skills into one comprehensive events training program. 

Empower team members at every level to deliver an exceptional event, consistently and profitably. Inquire today.

I'd like to receive email updates about new courses and features from Lobster Ink.

Make every event extraordinary with professional training

Planning and Operating a successful event requires effective communication, organization and collaboration at every level. Two purposefully-created Learning Paths provide a comprehensive and holistic training solution for every event requirement. Event Planning and Event Operations unpack in detail the correct procedures and behaviors - from the initial sales enquiry, to planning and coordination - that deliver a profitable event.



Event Planning

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Core Principles of Event Management

Become familiar with the fundamentals of event management and the responsibilities of the event manager during the four phases of an event. Learn to deliver superior experiences that grow both revenue and reputation.

Duration
2 lessons
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Effective Communication and Interdepartmental Collaboration

A considerable amount of work goes into executing an event and event managers simply cannot do it alone. This course explores the essentials of collaboration, as an efficient workforce is critical in driving profitability.

Duration
7 lessons
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Event Process: Sales

Space, dates and rates - before an event can happen, there has to be a sale. This course takes team members through their supporting role in the sales phase to ensure that realistic event expectations are set from the start.

Duration
3 lessons
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Event Process: Pre-Event

The event planning team’s involvement in the pre-event phase impacts the overall event. This course trains your event planning team how to communicate effectively and work together with the relevant hotel departments.

Duration
4 lessons
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Documentation and Paperwork

The right documentation ensures every event stakeholder is aligned. This course takes team members through the BEO and resume incl. the type of information that needs to be included in each of these documents.

Duration
2 lessons
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Event Process: Event Phase and Post-Event Phase

This course takes team members through their responsibilities during every part of the event process, ensuring your event planning team provides the event planner with the support they need to create a successful event.

Duration
3 lessons
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Event Operations

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Equipment and Safety

This course teaches your team how to use equipment correctly, as setting up for meetings takes planning and hard work. When you know how the setup should happen, you minimize the risk of injury and property damage.

Duration
7 lessons
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How to Set Meeting Rooms

Every meeting has a specific reason. And every meeting has a setup that suits it best. Ensure your team knows how to set meeting rooms by knowing how to set up safely and effectively for various types of meetings.

Duration
7 lessons
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Understanding the Banquet Event Order

You can’t run a successful event without a plan. This course ensures learners understand the Banquet Event Order: its purpose, the process, key details and troubleshooting.

Duration
3 lessons
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Working with your Flatware, Glassware and China

Ensure that no detail goes unnoticed with this Event Operations course. Learn the proper way to hygienically handle flatware, glassware and china, including how to appropriately transport, clean and polish each.

Duration
5 lessons
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Banquet Service: Table Setting

Provide a consistent and polished experience to Guests every time. Learn the steps of setting a table, from linen and centerpieces, to flatware, glassware, china and napkins, incl. the setting up and breaking down of tables.

Duration
7 lessons
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Banquet Service: Order of Service

Professional, friendly service is the cornerstone of the Guest experience. Learn how to prepare for service, the order of service and how different menus, Guest needs and meal types will affect the order of service.

Duration
10 lessons
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Buffet Design: Basic Principles of Buffet Design

Gain the skills needed to design buffets that are attractive, enjoyable and to the highest international standard. Learn why buffet design is important, how to arrange a buffet based on a menu, room setup and the headcount.

Duration
4 lessons
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Buffet Design: Various Buffet Styles

Set up a buffet that’s beautiful, organized and enjoyable. Learners will know more about various buffet sets, how to service and maintain a buffet, setting up and maintaining beverage, coffee and action stations.

Duration
4 lessons
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Understanding Chinese Weddings

Modern Chinese weddings require exceptional attention to detail and your team needs proper training to run them successfully. This course will guide teams in presenting a Chinese wedding banquet set to exceed expectations.

Duration
8 lessons
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The Meetings Incentives Conferences and Exhibitions (MICE) industry continues to experience unprecedented growth and, according to a recent report, is projected to reach $1,245 billion in 2023 with a compound annual growth rate (CAGR) of 7.5%.
“The best part of Lobster Ink is that I can access it from anywhere and anytime on my mobile phone.”
Nonah Mae Buyan - Waitress
“Lobster Ink represents a powerful shift in the way that we are able to communicate and integrate our values.”
Markus Semer, CEO, Kempinski

Make every event extraordinary with professional training

Make your establishment the venue of choice for exceptional events

Great events don’t just happen. They’re a harmonious collaboration of people, processes and planning - expertly-managed and perfectly executed.

Empower your teams with comprehensive Event Training and ensure that every event is delivered to the same exceptional standard, consistently and profitably.

Submit your inquiry and a Lobster Ink representative will be in touch to discuss your unique training requirements.

I'd like to receive email updates about new courses and features from Lobster Ink.