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Forbes Travel Guide | Content | Lobster Ink

To deliver luxury, first you must understand it intimately.

Solidify your team’s foundation in the essentials of luxury service with Forbes Travel Guide Online Luxury Service Training. This training, now available in new languages (Mandarin and Latin American Spanish), provides your team with an instinctual and in-depth understanding of luxury hospitality. Thirteen courses explain the ‘why’ behind each standard, empowering your team to identify opportunities, proactively make decisions and confidently deliver unrivaled Guest experiences.

This comprehensive program, in combination with Lobster Ink’s extensive learning library, provides a holistic training solution for every department and is the ideal complement to existing live training initiatives. 

Bolster your team’s reputation for service excellence. Inquire today.

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Over 400 luxury standards brought to life across 13 courses

Introduction to Forbes Travel Guide Luxury Hospitality Standards

This course defines Luxury, who and what Forbes Travel Guide is, and the importance of the Forbes Travel Guide standards. The course explains the 9 Classifications used to organize these standards as well as the repeating standards within each Classification.

Lessons: 12

Concierge

The concierge plays a pivotal role in Guest satisfaction, offering advice, local knowledge and recommendations suited to a variety of needs. This course introduces the key responsibilities of the concierge function and outlines the expectations of anticipatory and personalized service.

Lessons: 1

Reservation Service Standards

This course defines the luxury Guest’s expectation when making a hotel reservation. Learners will gain an understanding of basic telephone etiquette and take a deeper dive into specific reservation standards and requirements.

Lessons: 2

Arrival Service Standards

The Guest arrival sets the tone for their stay and is therefore critical to get right. This course defines the luxury Guest expectation when arriving at the property and introduces the standards that relate to the Guest arrival.

Lessons: 3

Departure Service Standards

To deliver a truly luxury experience, the check out is as important as the check in. This course teaches learners the standards that relate to the Guest departure.

Lessons: 2

Introduction to Housekeeping

The Introduction to Housekeeping course defines the luxury Guest expectation when arriving at their room as well as their expectations of the housekeeper. The course covers all of the standards that relate to the Guest arrival with a particular focus on the Cleanliness and Condition Classification.

Lessons: 2

Housekeeping Daily Service

Housekeeping is a critical component to every Guest experience and it’s vital that your team understands how to work to the highest standard. This course explains the various daily service standards with an emphasis on the Comfort and Convenience Classification.

Lessons: 3

Housekeeping Turndown Service

This course reviews the daily service standards and highlights specific standards that apply to turndown service. Because your team cannot exceed your Guests’ expectations, without understanding each standard intimately.

Lessons: 2

Hotel Dining

The Hotel Dining course defines the luxury Guest expectation of hotel dining and service within the restaurant. Familiarize your team with standards relating to the hotel restaurant, restaurant service, timing requirements as well as consistent food and beverage quality.

Lessons: 5

Bar and Lounge Standards

Explore the Guest expectation of the bar and lounge, including service within the bar and lounge. Four lessons explain why consistency and attention to detail are vital in delivering an exceptional Guest experience.

Lessons: 3

In-Room Dining Standards

In-room dining is the ultimate luxury, but you only have one opportunity to get it right. In this course, learners will gain a better understanding of the standards relating to in-room dining and in-room dining service.

Lessons: 3

Casino Standards

To achieve the highest rating means meeting the Forbes Travel Guide standards that apply to the casino and casino service. After this course, learners will be familiar with Food and Beverage Quality, Timing Requirements, and Cleanliness of the casino.

Lessons: 2

Pool and Beach Standards

The Pool and Beach Standards course defines the luxury Guest’s expectation and impact of the pool and beach on the Guest experience. The course reviews all standards that apply to Food and Beverage Quality and service, timing requirements, Cleanliness and amenities.

Lessons: 3

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Effortlessly create an atmosphere of luxury with every Guest interaction

Forbes Travel Guide Online Luxury Service Training is designed to broaden your team’s understanding and appreciation of luxury — whether establishing a base knowledge for new employees, or providing seasoned teams with an accessible resource to refresh their knowledge.

Next-generation functionality for smart training management

Action-oriented Reporting

Action-oriented Reporting

Based on the Kirkpatrick model, our Engage Progress Perform measurement framework links training to operational impact.

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Seamless Onboarding

Seamless Onboarding

Our implementation specialists will get your learners on the platform and learning in no time - saving you time and money.

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Native Lesson Formats

Native Lesson Formats

Keep production costs low while improving content discoverability and facilitating rapid updates in multiple languages.

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Custom Workspace

Custom Workspace

Custom Workspaces provide a secure learning solution, tailored to your organization’s needs.

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Practical Assessments

Practical Assessments

Establish who’s job ready and who needs a little more practice with Practical Assessments.

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Multi-level Hierarchy

Multi-level Hierarchy

Set up a custom Workspace to mirror your organization’s structure.

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