Inkside Scoop

Your Official Lobster Ink Blog

Paul Rowett
Paul Rowett in Tips and How to's
August 18, 2016

The importance of return guests

In the previous blogs we looked at various techniques to make a successful suggestive sale. This week we will be looking at how to generate return guests, using the art of suggestive selling.…
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Paul Rowett
Paul Rowett in Tips and How to's
August 18, 2016

How to consistently improve your suggestive selling skills

This is the final blog in the  ‘How to Make the Most of Suggestive Selling’ series and we would like to congratulate all of you who have already completed the course. Throughout this series we have...…
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Paul Rowett
Paul Rowett in Tips and How to's
August 18, 2016

Increasing cash rewards with suggestive selling and active listening

Did you know that a large majority of guests don’t know what they want to order before they arrive at your establishment? The statistics say anything from 60 to 70% of diners only have an inkling of what they may order.…
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Hospitality Net
Hospitality Net in Industry News
August 15, 2016

Hot industry trend: Video marketing for hotels

While still images and the written word definitely have their place in hospitality marketing, video has unique benefits that are especially effective for marketing in the travel industry.…
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Tim Nel
Tim Nel in Tips and How to's
August 14, 2016

Health and Safety on Standard

You may feel healthy and safe at your establishment, but there are potential hazards all around. These can come in the form of dangerous or faulty equipment, bacteria, and more. It is extremely important that these risks are kept to a minimum. Your Guests’ lives could depend on it – not to mention your colleagues, or even yourself!…
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Tim Nel
Tim Nel in Lobster News
August 11, 2016

Lobster Ink takes care of your Health and Safety

Health and safety procedures are necessary for the well-being of both you and your management team. So, it should be the number one point of focus for every establishment. As hospitality staff, you have the responsibility of making sure that your establishment is 100% compliant. Poor health and safety practices can lead to lawsuits, penalties, damage to reputation, and even closure.…
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Paul Rowett
Paul Rowett in Tips and How to's
August 11, 2016

How to make the most of suggestive selling

This week we will look at the four main types of suggestive selling. Each has its own unique benefits and requires different approaches when recommending items to your guests.…
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Hospitality Net
Hospitality Net in Industry News
August 09, 2016

Attracting the Next Generation of Travelers

The next generation of travellers are young, savvy and a growing demographic that should not be ignored. Tap into this market and redefine your online presence, because this market is ready to go places.…
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Hospitality Net
Hospitality Net in Industry News
August 09, 2016

Five Ways to Boost Your Direct Bookings Today

OTAs are a great source of revenue for hotels but because of the huge commission rates, they make the cost of acquisition too high to sustain over the long term. Unfortunately though, it can be very difficult for hotels to direct business to their own website. But that's no longer the case; here are five changes that you can make to your pricing strategy to boost your direct bookings today.…
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Paul Rowett
Paul Rowett in Tips and How to's
August 04, 2016

Suggestive selling

Suggestive selling is a sales technique that many successful salespeople make use of. It is the art of suggesting items that complement your guest’s initial request.…
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