Enable the potential in your team

We're Lobster Ink, the world's leading hospitality learning platform.

Simple onboarding
Easy to use
Comprehensive reporting

It's incredibly simple to get your team up and running on the platform. Detailed, real-time reports make sure you can track every team member's progress, and with your team using one learning platform, communication becomes more streamlined.

Lobster Ink represents a powerful shift in the way that we are able to communicate and integrate our values. More than just a training tool, this is an essential service in our organisation.

Markus Semer, CEO Kempinski

Markus Semer

With Lobster Ink there is a return on investment for every minute spent on learning

Lobster courses cut the logistical costs of learning, deliver your brand message consistently and create long-term learning paths for your team. You always get a return on investment, a return on brand, and a return on learning.

We find Lobster Ink’s method of instruction easy for our learners to use. The fact that people can work to their own speed is a huge advantage when we have learners of very differing abilities and education levels.

Kate Groch, CEO - Good Work Foundation

Kate Groch

Designed with learning in mind

5 Minutes a Day

5 Minutes a Day

Lobster Ink’s small bursts of learning don’t interrupt a busy schedule, and make sure every minute given to learning on the platform counts.



There’s no need for special software or dedicated training rooms. Lobster Ink’s easy to use platform lets your team learn anywhere, anytime, on any device.

Multiple Languages

Multiple Languages

Learn in your language. The platform is perfect for establishments with diverse staff, or brands with staff across the world.

Powerful Administration Portal

Powerful Administration Portal

We give managers the data to manage. Action orientated analytics allow for efficient team management to improve your bottom line.

Global Accreditations

Global Accreditations

You can trust that what your team learns from Lobster Ink is aligned with the very best in global luxury service and standards.

Content Experts

Content Experts

Learning from the best with Lobster Ink. Let your team share in the years of experience provided by our global team of content experts.

Lobster Ink is in more than 10 000 establishments in 120 countries

  • > 100 000

    Active Learners Per Month

  • > 500 000

    Online Assessments Completed

  • > 11 000 000

    Video Lessons Watched

Great projects come courtesy of great clients

And thousands of the world's best independent hotels

Our prestigious partners

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