Learning solutions
that enhance business outcomes

Focusing on the skills, knowledge and behaviors that drive frontline performance.

Explore Hospitality Excellence Discover custom learning

The Lobster Ink difference

Inspiring frontline teams and teaching the “why” behind the “how” has been our passion for over 15 years. Today, technology enables us to deliver this just in time, just in place, and just for “me”.

Performance consulting philosophy

Performance Philosophy

Performance consulting philosophy

Performance philosophy

Our methodology is grounded in business outcomes, inspired by audience insights and designed to create lasting impact.

Learn more about our Motivate Train Sustain framework and why it works so well to improve frontline productivity.

Learn more

Award-winning Learning Library

With over 2,500+ lessons in 25+ languages, our Hospitality Excellence Learning Library covers the most important job-roles and skills for hotel and restaurant teams across the globe.

Learn more

Visceral learning experiences

It’s undisputed, highly engaging content improves retention, saves time, and makes new know-how stick – we have the data to prove it.

Our unique team of experts across learning, multimedia production, communication and technology collaborate to deliver truly unique learning experiences.

Learn more

Proven track record at global scale

Whether it's empowering an entire tourist-facing workforce across multiple job roles, languages, and educational backgrounds, or training over 700k associates in 120 countries on business-critical behaviors; we excel in handling complex enterprise projects.

Learn more